Letter From Simon Ourian M.D.

"Nobody wakes up and says: I refuse to look better today! The skill in cosmetic dermatology is not to change the face through invasive procedures, but to optimize and highlight natural beauty. For flawless skin, the skincare routine plays the most important role in the long run. I focus on carefully selected and effective ingredients that work particularly well in combination with each other."

"Cosmetic dermatology is a way of bringing my love of art and sculpture into my medical career as a doctor. When I treat a patient, I feel like an artist. If you're interested in aesthetics, you look for the beauty in people's faces and how you can enhance those features naturally. This idea is what led me to cosmetic dermatology."

"There was no specific moment when I woke up and thought: ‘Ok wow, you're successful and famous, Simon.’ My path has been like a jigsaw puzzle: many small steps and lots of hard work have resulted in consistently good results in my field. Of course, luck also always plays a role. I mean, many other dermatologists in the middle of Beverly Hills, had the same opportunity I had, yet didn’t become as successful. I think my advantage was, that I was able to combine medicine with my passion for art and aesthetics, as well as my interest in various scientific methods. And so, one thing led to another where many celebrities saw and appreciated my work and told their friends and followers. So, I wouldn’t say it has been about one particular moment when I achieved good results, it was more about remaining consistent with strong results. My goal is to innovate every day."

"Healthy skin means beautiful skin. Everyone was born with perfect skin. My goal is to bring the skin as close to this level of original perfection with professional care and carefully selected, harmoniously coordinated care products. And to keep the complexion radiant for as long as possible. I developed MDO to allow people to quickly achieve great results outside my clinic – with effective ingredients and step-by-step instructions – simply, effectively and safely."

"If you had asked me ten years ago how things would go, I would have never guessed correctly. Seeing as no one could have predicted how the internet and social media would develop. One can only assume that many things are becoming more and more mainstream when it comes to beauty. Yet I firmly believe that one thing, in particular, will always have center stage: No matter how old you are or from which background you come – the desire to be attractive will continue to manifest itself. My goal is to support people to become more attractive – but in a natural way. With treatments that are not immediately recognizable as a treatment per se. Whether it's a minimally invasive facial or a new skincare routine, I always place the focus on highlighting one's own health and beauty. From the outside, people should only notice that you look better, fresher, younger but they should not be able to guess what exactly has changed."

"On the wall of my Epione-clinic, you can see pictures of myself and Salma Hayek, Lady Gaga, the Kardashian Jenner family and even members of royal families. Despite their fame, they are people like everyone else. They are looking for great results to enhance their appearance. This just means there are more faces that I care about, more people I want to achieve a flawless complexion for."

"It's the perfect platform. Instagram and Facebook allow doctors like me to demonstrate our ‘art to a global audience. With over 3.5 million followers on Instagram I can reach international clients all over the world. I see myself as an artist. Doctors have better tools and skills now, than they did 15 years ago and like all artists or anyone from many different fields, you have to present and stage your work for people to see and appreciate. Beauty doesn't always have to be a secret kept behind closed doors and with social media, everyone can have a look behind the scenes and see the results of my work."

"Yes, absolutely! I remember when the first client entered my office, I was very nervous, but I wanted to look like I have done it millions of time before. I was very well prepared, and I knew what I was doing, but I did not know how to take care of a patient from the start to the end, which is something I perfected over time. It was such an important moment that I remember very well after 20 years."